Giving Back: Our Partnership with Behind the Battle Foundation

💖 Little Red Mermaid x Behind The Battle Foundation

Every Purchase Has a Purpose

At Little Red Mermaid, luxury has always been about more than beautiful items — it’s about impact, empowerment, and heart. That’s why we proudly sponsor Behind The Battle Foundation, a nonprofit initiative born from lived experience and built with deep compassion.

With every purchase you make, a portion of proceeds goes directly to Behind The Battle Foundation, helping us support the silent warriors: the parents, children, and siblings standing beside loved ones battling addiction.

💔 The Heart Behind the Foundation

Behind The Battle Foundation was created to fill a painful gap — supporting the families left behind in the fight. Too often, recovery efforts focus solely on the individual struggling with addiction, while families are left emotionally drained, financially broken, and forgotten.

This foundation was built for them:

  • The mom working double shifts while raising three kids after her husband’s overdose…
  • The teen who grew up too fast because her father cycled in and out of treatment…
  • The grandparents now raising grandchildren because their own children are lost in addiction…

Their stories matter. Their pain deserves acknowledgment. Their strength deserves support.

✨ How You’re Helping

  • 15% of all profits go to Behind The Battle Foundation
  • Every luxury item funds groceries, childcare, mental health support & more
  • Your order helps bring light to families living in the shadows of addiction

Whether you're buying a handbag, sunglasses, or collectible — you're part of something bigger.

💝 Want to Do More?

You can also donate directly and help us fund more care, compassion, and change.